Feb 12
Circuit City Expanding Its Used Game Services
For the past year, Circuit City has been experimenting with selling used games within ten of their stores. The results were very positive, as there were increases in customer traffic. The retailer is now planning on expanding the used games service to several other locations across the U.S. in the hopes of improving the corporation’s image in the eyes of gamers, by having more competitive prices.
One only needs to look at the retailer’s recently initiated “Gamer Savings Club”. This membership program allows customers to save an extra 10% on pre-orders and game purchases for $19.99 a year, and has already reached nearly 25,000 members. In addition to the Gamer Savings Club memberships, the chain is also planning to hold gaming tournaments in certain locations across the U.S., hoping to mimic the frightfully successful business model set up by the GameStop corporation.
In my opinion, this really shows me that the chain is trying to break its stale image with gamers, and I for one, welcome the change.
[Via ArsTechnica]
Categories: Articles, Gaming Industry, Retail2 Comments so far
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Maybe the Circuit City they just opened in town will compete with our Gamestops a little more than I previously thought.