Feb 11
Gaming Goes Mainstream
Good or bad, it seems that our beloved hobby has finally become mainstream. Michael Gallagher, President and CEO of the ESA, said in front of a packed audience at the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit on the 8th of February in Las Vegas, “In little more than a generation since Pong, our industry has arrived.”
“Videogames are an integral part of the way Americans work, live and play. As such, our industry has become a powerhouse”, says Mr. Gallagher. What is really insane is that he is utterly correct. The gaming industry has grown to the point where it has begun to affect the United States’ GDP postively.
“It may be an exaggeration today to say that everyone is a gamer, but the way things are going, it’s not much of an exaggeration tomorrow,” he said, referring to the segment of the market that we have been conditioned to see as ‘casual gamers’. He continues, “We have maintained the loyalty and support of our base, but extended to new demographics to an extent hardly imaginable a few years ago,” alluding on the segment of the market that ranges from middle age parents jamming to Guitar Hero or the old fogies bowling a perfect 300 in Wii Sports Bowling.
He continues on and on for what feels like an eternity, touching on all aspects of gaming including fitness games and the ESRB, for those of you so inclined to read the whole post, I’ve included a link below.
[Via GamesIndustry]
Categories: Articles, Convention, Gaming Industry, Sales1 Comment so far
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…and to think the entire industry would have been demolished if it weren’t for Mario.