Aug 30
Halo 3 Marketing: Korean style

Marketing for Halo 3 is in full swing, and not just in America. The Korean site for Halo 3, Halo3.co.kr, has some videos showing their marketing techniques. While I can’t understand a word of Korean, and the site makes about as much sense to me as something that doesn’t make sense at all (sort of like that sentence), Youtube user tagbosa has been kind enough to shed some light on what these videos are for. Apparently, since not many people in South Korea know about Halo 3 they’re just part of promoting the game before its release. Found here, and embedded below (thanks once again to tagbosa), there are two videos so far with 4 more coming:
They are definitely different than any of the marketing campaigns done here - instead of soda and fries, they get a man in a suit scaring people and punching dinosaurs. I just wish I knew what the hell was going on in the second one.
[UPDATE]
Here’s a version of the second video with English subtitles included. Obviously, it makes a lot more sense now, but isn’t any less weird or funny.
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pleas can you upload again halo in korean market please plesase